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Email Campaign for “Wellness” –Wellness App
Project type
email marketing
Date
2021
✨ Overview:
Wellnest is a mental health & productivity app offering personalized meditation and journaling tools.
🎯 Objective:
Design a 5-part email campaign to onboard new users and drive them toward habit-building with the app’s features.
🛠️ My Role:
Copywriting & UX Flow
Subject Line A/B Testing
Email Design Direction (Canva)
Goal Mapping
💌 Email Series Breakdown:
Welcome Email – “Your Mind Deserves This Space 🧘”
Feature Intro – “Start Your First Mood Log in 2 Clicks”
Benefit Highlight – “Better Focus Starts With 5 Minutes a Day”
Community Invitation – “Join 13,000+ Journaling Minds”
Retention Nudge – “We Miss You! Here’s a 20% Boost to Stay Grounded”
📊 Project Impact (Mock):
CTR projected: 7–10%
Open rate target: 45%+
Clean mobile-first design
