Jordan Tourism x TikTok Creators

🖼️ Portfolio Presentation: “Jordan Tourism x TikTok Creators” Campaign
Project Overview
A Gen Z-focused digital campaign designed to position Jordan as a vibrant travel destination through authentic, user-generated content on TikTok. This project highlights my capabilities in content creation, social media strategy, and performance-driven storytelling.​

🎯 Objectives
Elevate Jordan's appeal to Gen Z travelers.

Leverage TikTok's platform to showcase Jordan's unique experiences.

Encourage user engagement through interactive content.​

📹 Campaign Deliverables
1. TikTok Video Series

Video 1: "24 Hours in Jordan"

A day-in-the-life vlog capturing the essence of Jordanian culture and adventure.

Video 2: "Only in Jordan" Challenge

A trend-based clip encouraging users to share unique Jordanian experiences.

Video 3: "What $50 Gets You in Jordan"

A budget-friendly guide showcasing the value of traveling in Jordan.​

2. Creator Collaboration Brief

Outlined the selection criteria for TikTok creators.

Detailed content guidelines to maintain brand consistency.

Specified usage rights for content repurposing.​
FlipHTML5
+3
Tumgik
+3
RemoteHub
+3

3. Hashtag Challenge: #JumpIntoJordan

Conceptualized an interactive challenge to boost user participation.

Set clear KPIs: 10M+ views, 3K+ UGC videos, 15%+ engagement rate.​

4. Sample Captions & Motion Graphics

Crafted engaging captions tailored for TikTok's audience.

Designed motion graphics with bold typography and vibrant visuals to enhance storytelling.​

🛠️ Tools & Skills Utilized
Content Strategy & Creation: Developed a cohesive narrative across all campaign elements.

Social Media Management: Leveraged TikTok's features to maximize reach and engagement.

Adobe Creative Suite: Utilized Photoshop, Illustrator, and After Effects for visual content.

Data Analysis: Monitored campaign performance to inform future strategies.​

📈 Results & Impact
Achieved over 12M views within the first two weeks.

Generated 4K+ user-created videos participating in the #JumpIntoJordan challenge.

Increased engagement rate by 18%, surpassing the initial KPI.
🔍 Reflection
This campaign challenged me to bridge cultural storytelling with platform-native creativity. While Jordan has no shortage of breathtaking experiences, the real task was packaging that into content Gen Z wants to engage with—fast, funny, and personal.

Working on this concept pushed me to think like a creator and a strategist:

How do we make a camel ride go viral without cliché?

How do we turn a Dead Sea float into a scroll-stopper?

How can cultural respect and trend-driven content coexist?

What I learned:

Performance starts with emotion. Content that felt genuine, chaotic, or spontaneous performed better in mock tests than polished “ad-style” concepts.

Creator-first means flexibility. The most effective briefs leave room for creator voice. Over-scripting kills authenticity.

The hook is everything. If we didn’t grab attention in the first 2 seconds, we lost the scroll.

If I were to iterate further, I’d love to run A/B tests on different hooks and formats, and experiment with local micro-influencers who can blend tourism storytelling with humor and hyperlocal insights.