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Social Media Rebrand for “Amman Brew”
Project type
Social Media Rebrand
Date
2021
AI Generation & Training where used.
✨ Overview:
Amman Brew is a fictional local coffee shop chain looking to build a stronger Instagram and TikTok presence to connect with younger audiences.
🎯 Objective:
Create a bold, relatable, and trend-driven social content strategy to boost engagement and brand loyalty among Gen Z in Jordan.
🛠️ My Role:
Content Strategy & Planning
Visual Theme Design
Copywriting & Captioning
Short-form Video Concepts
🧩 Deliverables:
Instagram Grid Mockup (9 posts)
Content Calendar (2 weeks)
TikTok Script Ideas (3 concepts)
Hashtag + CTA Strategy
📈 Sample Caption:
☕️ “Your 5 JDs shouldn’t be wasted on boring coffee. Try our new Pistachio Cold Brew 💚 Only at Abdoun & Weibdeh branches! #BrewDifferent #AmmanCafeVibes”
Images & the ad were AI generated through training an AI model to fit the requirements
